Coffee drinkers tend to savor their brew in the morning and switch to soda or water as the day goes on. But the world’s largest beverage companies want to turn that morning cup of joe into an all-day staple — and an heir to the sodas that consumers have soured on.

Leer versión en español: El futuro de las gaseosas apunta al café

Publicidad - Bolivia

On Monday coffee giant Keurig Green Mountain acquired Dr Pepper Snapple, the maker of 7UP, Hawaiian Punch and other popular drinks. The reason? They’re trying to reach consumers “throughout the day,” according to a company news release.

Analysts say the new firm, to be named Keurig Dr Pepper, is far from alone in its quest to reinvent America’s favorite breakfast drink. Over the past two years, many of the country’s largest coffee chains and beverage-makers have pushed aggressively into new product lines intended for consumption in the afternoon and evening. Several of those firms, such as Panera and Stumptown, are already owned by Keurig’s corporate parent, JAB Holdings.

 

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